• Anna Todbjerg Larsen
Speciale, Kandidatuddannelsen
This thesis studies the cultural policy that forms the Danish reading campaign “Denmark is reading” which was launched in spring 2013 and concluded in spring 2015. It examines what kind of goals there have been set for the campaign, as well as how these goals are perceived by the participating municipalities when the campaign is set in motion. The thesis is based on analysis of a variety of documents concerning the campaign, as well as a study of two cases. The two cases are Odsherred and Randers municipality, both chosen because of their activities as part of the campaign. The thesis is written on the hypothesis that the campaign has elements of audience development and social inclusion activities tied to the goals.
In order to analyze “Denmark is reading” from a cultural policy point of view, the thesis begins by drawing a picture of the cultural policy tradition, highlighting a number of key concepts and approaches to the field. After this, the concept of the words “culture” and “self-formation” is examined and it is analyzed how these concepts are used within the campaign. It is furthermore discussed, why the campaign is centered around literature instead of - for example - computer games, and it is concluded that literature is a part of a tradition that believes it to be fine art, and an important contributor to self-formation. This leads to an analysis of the rationales behind the campaign, as well as of the audience development and social inclusion elements. The findings of the analysis are that the campaign is formed mostly from a humanistic and instrumental rationale, and has goals of general self-formation for the Danish population. Furthermore the campaign is formed from audience development and social inclusion methods, to achieve goals concerning social inclusion of groups of people that are socially excluded in the society due to economic or sociological reasons. It is furthermore discussed how cultural policies, based on an instrumental rationale, influences culture, as the expectations for how culture can provide solutions, in terms of for example social inclusion, may influence the way that cultural policies will be formed in the future.
Udgivelsesdato3 aug. 2015


  • Kulturpolitik, Publikumsudvikling, Social Inklusion, Litteraturpolitik