• Line Nørgaard Madsen
  • Anne Lyhne Høj
Speciale, Kandidatuddannelsen
This Master’s thesis titled Exploring information seeking behaviour of small and medium sized enterprise owners for the purpose of designing information architecture explores how knowledge about information seeking behaviour of small and medium sized enterprise owners can be used to make suggestions to the design of information architecture on a service portal. Information types, information sources, search facets, relevance assessment, and other are used to operationalise the information seeking behaviour.
The theoretical foundation is a combination of the cognitive viewpoint outlined by Ingwersen and Järvelin (2005), theory on work situation and work tasks, information need, information seeking behaviour, and theory on information architecture.
The Master’s thesis was conducted as an explorative study based on a qualitative research design. The data was generated through qualitative interviews and analysed using Young’s (2008) Mental model method.
The study shows that knowledge about information seeking behaviour of small and medium sized enterprise owners can be used to make suggestions to the design of information architecture on a service portal by investigating information types, information sources, search facets, relevance assessment, and other. Knowledge about information types, information sources, search facets, relevance assessments and other is converted into for example content on a service portal’s navigation systems, contextual navigation systems, labels, how a service portal should appear and which information sources that should be a part of a service portal. A limitation of the data generation method is the possibility of asking directly about the use of search facets and on gaining data about the use of criteria for relevance assessments.
SprogDansk
Udgivelsesdato2011
Antal sider94

    Emneord

  • information seeking behaviour, informationsarkitektur, ejere af små og mellemstore virksomheder