• Michelle Mangione
Speciale, Kandidatuddannelsen
Today’s digital, information-overload society warrants the usage of web search engines to help users forge and navigate the ever-growing landscape. The Google search engine exerts its mass monopoly power to best fulfill search queries for users through algorithmically ranking and personalizing search results. Google identifies, tracks, aggregates, and utilizes personal information about its users, and collects it within an individual profile, the digital self, in order to achieve these personalized results. Under the disguise of convenience, Google is effectively violating the privacy of their users. Using personal information as currency, Google thereby grabs the reins of control over personal information from the user, and uses it to make assumptions and decisions about who they are and what they may like for profit. This study therefore aims to explore the compromise being made by Google users. Utilizing Google’s modern and efficient services for optimum information retrieval in turn puts user personal information at risk. Combined with the mechanics of the inner workings of Google, and relevant theories in the field of privacy and information ethics, a mixed methods user research study was conducted to explore this compromise and gauge user attitudes about privacy, personal information, and the digital self.
SprogEngelsk
Udgivelsesdato31 jul. 2018
Antal sider74