Sociale medier og markedsføring: Case Nike

Studenteropgave: Bachelorprojekt

  • Mie Lykke Kjer Hansen
6. sem, Bachelor i Biblioteks- og informationsvidenskab
This paper will analyze how companies use social medias for marketing. It is a case study with focus on Nike, a distributer of sports products. The paper will focus on Facebook and Nike+ as social networking sites, and deals with Nike’s running products – Nike Running. The aim of the paper is to analyze and discuss Nike’s way of using social medias for marketing, and analyze and discuss which aspects that make Nike+ a social networking site.
Udgivelsesdato24 maj 2012
Antal sider29
Udgivende institutionDet Informationsvidenskabelige akademi


  • Sociale medier , markedsføring