• Niels Juul Nielsen
6. sem, Bachelor i Biblioteks- og informationsvidenskab
Based on Peircean semiotics and branding theory this bachelor project will explain which semiotic elements may be contained in brands. This will be exemplified through an analysis of the Lions Club as a brand and the project will conclude that brands are symbols of iconic and indexical features. The project will furthermore look at why and how it is possible to promote certain interpretations of brands, and it will be concluded that this is indeed possible. It is made possible as we all interpret in the light of our own experiences, and since we as humans all interpret in a certain human way, thereby giving us a basis from which to interpret a particular brand in a similar way. This bachelor project will also look at the brand communities that occur around brands and why they occur. The project will look at the influence that brand communities perceptions of a brand, can have for the brand itself, and explain how this knowledge can aid in the further development of the brand. This project will conclude that the brand communities are very important for the brands in their maintenance and development.
Udgivelsesdato27 maj 2013
Antal sider23
Udgivende institutionKøbenhavns Universitet, Humaniora, Det Informationsvidenskabelige Akademi


  • Semiotik, Branding, Brandfællesskaber