• Christina Birch Olsen
Speciale, Kandidatuddannelsen
The aim of this master thesis is to analyse the possible role of Danish television (DR TV and TV2/Danmark) in the communication of music in the time period 2007-2012. The chosen channels are DR1, DR2, DRK, TV2, TV2 Charlie and TV2 Zulu. The objects of analysis are both the schedules of the chosen channels and four chosen music programmes (X factor, Toppen af Poppen, Backstage and Maestro). The thesis uses a combination of Stig Hjarvard and Henrik Søndergaards “schedule analysis” and Laclau and Mouffes discourse theory. Lisbeth Thorlacius communication model for visual analysis is used as a supplement in the discourse analysis. The focus throughout the thesis is on how the prioritizations and discourses are offering the viewer different forms of viewer positions. The first part of the analysis is analysing the schedules of the chosen channels in the mentioned time period in order to find patterns in the prioritizations of the two institutions. The second part of the analysis is a discourse analysis of the patterns in the articulation of music across four music programmes chosen on basis of the first part of the analysis. The analysis identifies the nine following discourses: An objective musical knowledge discourse, an informative discourse, an outreaching discourse, a subjectivity discourse, a visual performance discourse, a music mediating discourse, a national discourse, a popularity discourse and an experimenting discourse.
The most clear-cut conclusion is that tv’s role as communicator of music is centered on the communication of Danish music culture. Moreover tv is both trying a more outreaching form of communication but also uses targeted communication on niche channels. There is also found a contrast between making experiences available in form of live concerts or a more active way of communicating knowledge about music. Moreover there is a contrast between communication of music in personal contexts and more expert-based contexts. In addition to this, tv is to a large extent centered on music that is already popular.
Finally it is concluded that the object of study needs further empirical investigations of how viewers respond to the actual communication of music in order to produce more valid answers of the role of tv in the communication of music.

SprogDansk
Udgivelsesdato2 jul. 2012

    Emneord

  • musik, tv, formidling, public service

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