Museums have the major role in the maintenance and communication of objects, but they cannot reach everyone: there are physical, historical and even economic barriers to the museums.
The webpage of a museum is, then, its virtual welcoming card. Nowadays, if something does not exist on the web, then it does not exist at all, and a museum is not an exception.
A web page of a museum is the weapon that makes a museum be known, that tries to reach everyone, aiming to appeal for the people's approach to the museum. But, for this approach to happen, the web page needs to be appealing and a reliable picture of what is the physical museum, meaning the museum itself.
Using a case museum, specifically the Museu Nacional Soares dos Reis (National Museum Soares dos Reis), which communication in the digital and physical worlds I analyzed and compared in a qualitative study to illustrate theoretical problems, I looked for a real life situation to illustrate the theoretical problems that exist when trying to synchronize the digital world and the physical world.
In the end, it is possible to conclude that an error on a museum webpage can cost the museum its audience. And, without audience, there is no purpose in communicating objects because we would be communicating knowledge to no one.