• Emma Sofie Torndahl Larsen
Speciale, Kandidatuddannelsen
The many changes libraries have undergone in these past several years raise the question of not only what role literature plays in the libraries, but also what role literature promotion plays and what shape and form it takes nowadays?
To examine this development, this master explores the following questions, by using Næstved Public Library as a case study:
What role does literature promotion play in the Danish public libraries in the late modern society?
- What does the role of literature promotion mean to the librarians and their work at Næstved Public Library?
- What methods of literature promotion are used at Næstved Public Library?
- Which culture policy rationales are the bases for the literature promotion at Næstved Public Library?
The methods used for examining these questions consist of qualitative interviews of three librarians from Næstved Public Library and observations of their work with literature promotion in the form of direct contact with library users as well as observations of a selected exhibition.

This master is divided into two parts. The first part examines the consequences of three different key aspects of the late modern society, for Næstved Public Libraries and its work with literature promotion. This part is divided into three sections based on the three aspects from Anthony Giddens theories about late modernity.

The second part examines the two central methods of literature promotion at Næstved Public Library: exhibitions and the direct promotion in the form of a conversation between the user and the librarian. In this part a selected exhibition was analysed based on the “paratext” terms defined by Dag Solhjell; “epitexts” and “peritexts”. The theories of Åse Kristine Tveit were used to examine why libraries need exhibitions?
In conclusion this thesis found the three aspects of the late modern society to have had a great impact upon the librarians work with literature promotion, and has resulted in the librarians work going beyond the contend of the physical building.
But despite the fall in literature as a priority at Næstved Public Library, literature promotion is still a central part of the library and the librarians’ work. However the reduction in prioritising literature can be seen as a positive development, regarding to the Danish act of library services.
Udgivelsesdato4 aug. 2015


  • litteraturformidling, literature promotion, senmoderne samfund, late modern society