• Sivathanu Nirmalananthan
6. sem, Bachelor i Biblioteks- og informationsvidenskab
In this thesis the aim is to examine, how cultural institutions can benefit from using microblogs. To accomplish this, first microblogs will be investigated along with, how microblog users communicate on them. Cultural institutions and their purpose will also be examined; the focus here is “ABM-institutions” and similar institutions. A cultural institution, (1000Fryd), and it’s use of a microblogs will be analysed, by retrieving data from their Facebook account and analyzing the data by comparing it with guidelines for microblog usage, as described by Kaplan and Haenlein. The discussion will then revolve around how cultural institutions can benefit from microblog usage and what challenges they face. The conclusion will be that using microblogs, cultural institutions, can potentially reach a large part of the population, but that they have to adapt the way they communicate to be effective.
Udgivelsesdato27 maj 2013
Antal sider41
Udgivende institutionKøbenhavns Universitet, Humaniora, Det Informationsvidenskabelige Akademi.


  • kulturinstitutioner, microblogs, kommunikation, sociale medier