• Karen Agerbæk Jørgensen
  • Mathias Silas Hegnsvang
Speciale, Kandidatuddannelsen
Purpose: This Master Thesis reports on the initial study of how users interact with three different interactive infographics from and The research approach is explorative as the purpose of the study is to gain an insight into the reading behavior related to interactive infographics that can be applied to experimental research for further investigation at a later point in time.
Design/methodology/approach: The research design is an exploratory setup. Three different infographics are tested with 15 participants in a laboratory with a simulated work task, on a Tobii TT120 Eye Tracker. For a broader perspective, the eye tracking data is combined with post-test and exit-demographic questionnaires. The participants are also video- and audio taped with the purpose of collecting visual and verbal expressions.
Findings: Analysis of data shows that there is no general reading pattern of the infographics. All of the participants apply an individual approach, with no similarity amongst reading patterns. In general the participants are investigative and explorative in their use. They are attracted to interactive elements that respond their actions. The participants express satisfaction with the use of the infographics. But their interest and satisfaction depends on their interest in the subject and their practical experience with the use. If the use of the infographic is running smoothly it is able to provide the participants with an extra, “third” dimension of a subject, as they can extract information that is directly relevant to them. The findings indicate a need for further experimental research with controlled conditions and hypotheses to gain a thorough insight into reading behaviour and interaction with interactive infographics.
Practical implications: Several studies have been performed on how text-graphics integration where spatial relations such as integrated and separated graphics would matter for reading time and comprehension on static infographics.This thesis focuses on experience and information behavior as seen in the participants overall behavior pattern, interaction and interest in the interactive infographics.
Originality/value: This research contains new information about readers experience and use of interactive infographics.
Keywords: Infographics, Exploratory Research Design, Eye Tracking, Information Seeking, Interaction, Visualization, User Studies.
Udgivelsesdato1 feb. 2013
Antal sider160
Udgivende institutionIVA - Det Informationsvidenskabelige Akademi


  • Informationsgrafik, Eksplorativ undersøgelse, Eye tracking, Bruger studier, Visualisering, Informations søgning, Informationsadfærd