• Stine Netman
Speciale, Kandidatuddannelsen
The Danish society has become digital. Living in a digital era, we take advantage of our opportunities, and use the internet on an everyday basis, for shopping, browsing and services. The result of this is a very critical audience for all websites available to the public.
The experience oriented organizations in question have chosen to be represented online by a website. However, the head of web in each organization is posed to an almost impossible task, to create and maintain a usable, satisfying website to the picky public.
Users expect to encounter a website which visually represents the organization, the way they personally perceive the organization. However, experience with a website is subjective and is therefore rather difficult to achieve for the head of web in question. For this thesis, I interviewed the head of web from different organizations. However, their focus wasn’t on the user experience of the website, but on usability, which does not include aesthetics in any matter. Since you only have 500 milliseconds to make a good first impression, the lack of focus on the visual area is critical. One of the consequences is affordance gaps, meaning affordances intended by organization are not perceived by users, leaving the user disappointed, which affects their perception of the organization, possibly resulting in one less physical visitor at the venue in question.
Udgivelsesdato2 mar. 2015
Antal sider70
Udgivende institutionDet Informationsvidenskabelige Akademi


  • brugervenlighed, usability, user experience, ux, digital kommunikation, hjemmeside, affordance