• Kathrine Bach Pachniuk
Speciale, Kandidatuddannelsen
This master thesis is about people, in specific youngsters, and how they use hashtagging on social media, specifically on Instagram, to build their identities and interact with communities that share the same interests. I have researched this by interviewing a group of youngsters and by a questionnaire.
I began with a generally positive, but still a little skeptical view of social media and the possibilities they present. I had an expectation that young people had a superficial likehunting culture and that they only were concerned about how many likes or followers they could sport on their profiles.
But the further I got into the subject the more I realized that young people are much more reflected on their media consumption than I initially thought. I noted that after analyzing my empirical data that there is not one certain way to use hashtags and that even though the phenomenon does exist it might not be all bad. I found that young people are well prepared to be on social media because they have grown up with them and have a more intuitive and playful approach. Young people use multiple hashtags and often focused and bluntly than older users, because their goal is the creation of identity, where most older individuals have finished proving themselves to strangers .
For both groups, however, that hashtags also be used as a part of being part of a community of interest. Of course it matters if people like your picture, but this behavior is not so different from the way we always have behaved. We have always sought the approval and acceptance of others, we've just got other channels now that both have made it easier but also more visible by the use of hashtags.
Udgivelsesdato5 maj 2014
Antal sider88
Udgivende institutionDet Informationsvidenskabelige Akademi


  • hashtagging, hashtags, youth culture, ungdomskultur, sociale medier, medier, internet identitet, identitet på internettet, instagram, facebook, hashtag, likebegging, ungdommen, likehunting, social media, internet identity, twitter