• Andreas Bjørn Madsen
Speciale, Kandidatuddannelsen
It is the aim of this thesis to explore and reflect upon the alteration of consumer habits regarding music in the wake of music oriented streaming services.
Former consumption habits involved purchasing a music product whereby the consumer would undergo a careful selection process followed by a period of immersion into the selected album(s). Streaming services represent the emergence of a new model of cultural consumption providing unlimited access to a massive database for a fixed monthly fee.
The thesis will be based on the underlying construct that streaming services entails a new set of listening practices conducive to a greater degree of skipping and musical discontent. Based on theories from a wide array of study fields, an understanding of user practices will be hypothesized. This will be centered on the general conception that streaming services augurs a different set of consumer characteristics: our attention will be divided between multiple information streams; and focus devoted to a single source of information, will be facing short attention spans.
This is methodically approached by carrying out a questionnaire survey, the results of which will create an overview of today’s diverse music consumption patterns and explore the usage of streaming services for respondents experienced with the latter. As people differ in their approach to music, respondents will be divided into light or heavy music consumers and be subjected to a segmented analysis revealing the different attitudes and consumption patterns of both light and heavy users.
SprogDansk
Udgivelsesdato4 aug. 2015
Antal sider101
Udgivende institutionDet Informationsvidenskabelige Akademi, Københavns Universitet

    Emneord

  • Musik, forbrug, streaming, musikkatalog, forbrugersamfund, hyper attention, hyper listening, fordybelse, database, digitalisering, information overload, paradoksal valgfrihed, kvalitetsfortyndelse