• Dennis Krogsgaard Højlund
6. sem, Bachelor i Biblioteks- og informationsvidenskab
Globalization has forced the world’s cities into a competition of ‘Looking Sexy’1, in order to
attract investors, tourists and a highly educated work force. This competition rates as a
competition on brands, a term known as city branding, which includes using a variation of
methods within cultural politics, public relations and city planning. This bachelor thesis has the
Copenhagen borough Ørestad as its center of focus. Ørestad is relatively new and has as such
been deemed lacking in culture and has been a top-down driven political project. In an attempt to
rebrand Ørestad, the municipality and its city developers have attempted different strategies,
amongst others they’ve utilized cultural planning by recently opening a library, thereby opening
the boroughs first municipal cultural institution, in an attempt to heighten the cultural ethos of
Ørestad, and thus making it more attractive to citizens and companies alike.
Udgivelsesdato15 maj 2012
Antal sider47
Udgivende institutionDet Informationsvidenskabelige Akademi


  • byudvikling, city branding, biblioteksudvikling, ørestad