• Anja Mussegaard
  • Allan Johannes Brandt Andersen
Speciale, Kandidatuddannelsen

In this presentation, an assessment of how different measures are used by users in the Kolding and Hjørring libraries. The starting points are vision plans of the two libraries, followed by a computer assisted interview with a representative of each library to clarify the initiatives in the vision plans have been put into practice.
Together these form the basis for the design of a questionnaire, distributed to users in the two libraries. The vision plans apply to Kolding Library for the period 2010-2013 while the corresponding for Hjørring Library are applicable for the period 2011-2014. We shall also involve the two libraries’ methodological basis for the preparation of vision plans, in terms of Kolding, the basis is the report Reach Out, while Hjørring has used "En ny model for folkebiblioteket i viden- og oplevelsessamfundet" (A new model for public libraries in the knowledge and experience society).

Based on the focal points of the vision plans, we have dealt with the respondents' replies to the questionnaires to assess how these measures are perceived by users in relation to communicating these on the websites. Here, students work with a perspective based on the user experience of websites and a communication perspective. Finally, we conduct a study on how brand associations can potentially affect users to use the library's various initiatives. This implies that we are working with the associations that libraries have created through their existing communications, which forms the basis for identifying alternatives in future work to create these associations.
Udgivelsesdato2 feb. 2015
Antal sider112
Udgivende institutionIVA


  • Folkebibliotek, Kognitiv branding, brugerperspektiv, visioner